Forging New Ground in the Middle East, Returning Victorious! Our Company Shines at the 1st HOME LIFE China Brands Exhibition in Riyadh

Forging New Ground in the Middle East, Returning Victorious! Our Company Shines at the 1st HOMELIFE China Brands Exhibition in Riyadh

From December 22 to 24 (local time), the 1st HOMELIFE Saudi International Home & Gift Fair opened grandly at the Riyadh Front Exhibition & Convention Center. As a key platform supporting Chinese enterprises to expand overseas in line with Saudi Arabia’s "Vision 2030", the exhibition gathered nearly 500 high-quality Chinese enterprises and 25,000 professional Middle Eastern buyers. Our company showcased core products and customized solutions, engaging in in-depth discussions with global customers to explore new market opportunities.

Covering 15,000 square meters, the exhibition focused on five high-growth categories such as household goods, kitchenware, and beauty care, catering to the Middle East market’s shift from basic functionality to quality experience. Our booth presented products tailored to local needs—featuring innovative design, durability and localization. These offerings, ranging from household essentials to eco-friendly upgraded items, attracted buyers from Saudi Arabia, the UAE, Qatar and beyond with their superior quality and differentiated strengths.

During the exhibition, our team provided professional, efficient services to every visitor. Leveraging the "AI Smart Exhibition" system and real-time translation tools, we offered end-to-end consulting on product selection, scenario analysis and supply chain support. In one-on-one buyer meetings, we held in-depth talks with major retailers, reaching multiple preliminary cooperation intentions and laying a solid foundation for further exploring the Middle East market.

We extend sincere gratitude to all customers and partners for their trust and support. Looking ahead, we will continue to focus on innovation, R&D and service upgrading, and further expand our footprint in the Middle East and global markets to create a win-win future with more partners.